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Josh at the Mens Underwear Store photoshoot

Tell me if you think this is completely naff…

Marc Adamson, shown here modelling his own designs, completed a certificate in fashion design and illustration at the prestigious Karl H.Von Busse Institute of Technology at Bond University Australia.

After completing his study at K.V.B, Marc had a clear vision of his future career path in fashion. “I knew after school that I wanted to be in fashion but at that stage I didn’t really know where”.

Several awards for the design of Haute Couture just confirmed that Marc had a strong future in fashion design.

After having worked for several high fashion houses Marc came to the realisation that he could not find any well constructed quality underwear or bathing pieces that he could truly see himself wearing. Marc then set upon creating a luxury Australian label with a focus on quality, exclusivity and design.

The collection is only available for purchase through marcadamson.com
Check out his MySpace profile at http://www.myspace.com/marcadamson

Self-Cleaning Sportswear - Newfangled clothing may never need to be washed - even your old gym socks.

These sexy navy camouflage boxers are from Go Software. I like the subtle way the v-front waistband focuses your attention.